Hey,

I’m Shafraz!

I've built products, programs and campaigns that become popular among thousands of people. 

Writing or talking about frameworks, developers, technology marketing, deep work, and life topics in general makes me happy.I'm currently dabbling with AI tools. I believe in authentic content writing so I don't ask the AI to generate the whole script. 

I'm an avid reader and the mission of my life is to live a deep life and leave a legacy.

Leave your email below to get my blogs directly to your inbox


My latest Blog Posts

Lessons I learnt by tracking habits for 18 months

Last year (2024) my wife and I were expecting our second kid. The first one was still small and we really missed having a village to raise the kids. Thankfully, we had our parents visiting but wasnt a permanent arrangement. This demanded us to step up in ways that we didn’t expect that was possible.…


My Current Read

Photo credits – Amazon

A few years ago, I accidentally stumbled upon “Behavioral Economics” (BE) and try to read good reads that will expand my understanding about how this subject evolve. BE helps to answer why diapers are shelved next to beers or why we panic bought tissues and emptied the shelves during Covid-19 pandemic.